Wide World of Women

Why are the last? Weathernation going off the air or your cable or Sat is pulling the plug on the channel? Thanks.

The Minneapolis peeps (Katie/Gretchen/Miranda/Susie/Kristen) were replaced by the Denver crew (Stephanie/Merry/Rhonda/Karissa/Stacey) as part of the maturation of the WN platform. Fairly long story, nuts/bolts were discussed in a previous post:

(pacificRT):

I found a good message board post over at tvnewstalk.net from earlier this year that goes into even deeper detail into
the whole WeatherNation/Media Logic/DISH mashup :

(The poster is from Minnesota and sounds like he has some good sources)
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January 14, 2014
I brought this up over in the WeatherNation thread. But, To elaborate further the the "current version", WeatherNation TV, was established by Proformance One Media of Greenwood Village, CO & Media Logic Group, LLC of Excelsior, MN. Performance One handles distribution and administration hense the CO headquarters. Media Logic Group (via Broadcast Weather, LLC) handles production and provides content.

If you care for more details read on. Otherwise, feel free to skip over. Anyway, Media Logic Group is the holding company for WeatherNation founder, Paul Douglas' (& business partner, Todd Frostad) businesses. When the current iteration, WeatherNation TV, Inc., was established Media Logic Group transferred the trademarks from the "old" WeatherNation, LLC to the new entity, WeatherNation TV, Inc., for an equity stake in the new venture. The "old" WeatherNation, LLC was then renamed Broadcast Weather, LLC and provides the content to the new entity via service agreement. Dish, doesn't own any part of WeatherNation TV, Inc. However, a Echostar subsidiary did acquire some convertible promissory notes in WeatherNation TV, Inc. a couple of years ago. Not sure if these have been converted to equity stake. But, Kenneth Carroll, an EVP at Echostar was made a Director at WeatherNation TV, Inc around the same time.
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What it boils down to is what I basically said up top --
that Media Logic, which Kristin and a bunch of the other familiar faces were already part of, have been content providers
all along, but it looks like there's a move to shift more responsibilities out to Colorado where DISH and its partner, Performance One,
are based. I doubt the Minnesota crew will totally be phased out, but we're just not going to see them as often.

and:

We have to go back to how WeatherNation began... They were created in 2010 specially by and for Dish Network,
when there was the dispute with TWC that might have had them dropped from the Dish lineup.

Dish Network called on Media Logic Group (see above) to help form the new weather station.
Media Logic is and always has been -- based in Minneapolis. Kristin, and a number of the others we're familiar with,
like Katie and Miranda, were already employed at Media Logic. So they all became part of this by default.

Here's Media Logic's staff page: (the division is named "Broadcast Weather" )
http://www.broadcast-weather.com/index.php/team/

As of now anyway, Kristin, Katie, Miranda, Susie and Gretchen, plus a number of the guys are still formally on
the Media Logic team. Katie --as someone mentioned on another thread recently, is more active in sales than
on-air.
http://www.linkedin.com/pub/katie-ferrier/17/2a8/a9

Take a close look at the sales video on Media Logic's page, you'll see some familiar faces:
http://www.medialogicgroup.com/company/
(down near the bottom of page)

Now we have to step back and look at Dish Network. Remember, Dish is headquartered in Colorado.
So the recent moves to establish a Denver-based studio for WeatherNation makes sense for them anyway.
I think the whole plan all along was to gradually de-emphasize the "field office" in Minneapolis as they
worked out the bugs and got the Denver operations up and running.

It's likely the reason we're seeing less of the Minnesota crew is because Media Logic has been like a
contracted service to assist WeatherNation -- not be the center of it's universe permanently.
They're just part of the partnership.

Kristin showing up in August was probably just her getting "called up from the bullpen" to fill a shift here and
there, but it's probably going to be less and less common from now on.
And the same goes for the others at Media Logic.

To further add to the confusion, WeatherNation's own page still shows Kristin as part of the lineup:

http://weathernationtv.com/on_tv/team/

But it's obvious that she's opening up other career paths now the less they need her.

Hope that helps piece things together!

Thank you.