Wide World of Women

CNBC Viewership Plunges To 21 Year Lows

It's over: whether due to the complete domination of centrally-planned markets by a few central banks, whether as a result of HFTs forcing out all human traders and investors, whether due to volatility plunging to record lows and complacency at record highs, whether viewers simply aren't impressed by the new young, female faces that are increasingly taking over the primetime financial TV slots, because people are tired of Cramer's endless "caffeine" high and endless attempts to justify a record disconnect between manipulated record high "markets" and a stagnant economy in which some 53 million workers are "freelancers", or simply because video game consoles don't watch TV, America's interest with finance and the stock market is over.

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Some observations: for the core 25-54 demo, CNBC's Business Day segment is down every month this year compared to last year, with August's 28,000 literally a step in the abyss compared to last year, as viewership plummeted by a near record 30% (with ad revenue following close behind). In fact, the last time CNBC was up in Business Day year to year was over two years ago, in July 2012.

And the punchline: this was the lowest rated month in the core demographic since February 1993! In fact, in CNBC's entire Nielsen-rated history, there is only one month in history when demo viewership was lower, back in November 1992, when demo viewership was just 1000 less at 27,000.

At this rate, in the next month or two, CNBC should make history when Nielsen reports that its viewers have dropped to a never before seen low, paradoxically enough, as the increasingly unwatched financial channel cheers on the very same market-rigging policies that are forcing retail investors to give up on anything finance-related, and crushing the station into ad-revenue and eyeball oblivion.

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If you wanna read story with chart included follow this link:

http://www.zerohedge.com/news/2014-09-0 ... -year-lows

Good article, thanx!

I miss Mark Haines. Glad Sue is still around.

This is beginning of the end for CNBC

CNBC is following CNN's pattern

CNBC has done a good job rebuilding the stable since losing Erin Burnett, Margaret Brennan, Trish Regan and Melissa Francis
Kelly Evans, Sara Eisen and Kate Rogers are great additions
Of course, they hide all of them behind desks
I don't know if CNBC has a true star, though
Maria was and so was Sue Herera though she isn't any more
I guess Becky Quick comes the closest but I don't consider her a face of the network

Losing Liz Claman was pretty big

But she left because she was behind Maria and Sue
She's in a much better position at FNC